Heterogeneous Business Process Models - MyAssignmenthelp.com

Question: Discuss about the Heterogeneous Business Process Models. Answer: Introduction Collaboration of the business firms and companies is not a new concept. With the increase in the competition in the market in every business sector in the current era, the collaboration and partnerships have increased. There are five holiday resorts that are collaborating with each other to operate as one unit named as Monet. Monet will be based out and functional from Australia and will provide the customers with several stay options like hotel rooms, Homestays, hostels etc. One website will be set up and used for business activities of Monet instead of five standalone applications. There will also be a mobile application available for the customers. The report covers the details of the collaborations with issues, strategies and opportunities. The customers will be served better with an enhanced engagement with the organization through a loyalty programme which has been termed as MonetLoyalty. It will include additional services to the customers like free meals, additional discounts etc. (Orlitzky, 2015). There will be interactive tools that will be set up so that the users may easily understand the services and offers themselves. An ERP solution will be used for the overall integration of the business operations. Web 4.0 medium will be used for providing the customers with the ability to self-manage their accounts and manage their bookings (McBurney, 2015). The terms and conditions of execution of the business firms, roles to be fulfilled by each of the five units and profit sharing have been decided legally. The aspects of the website in terms of functional, system and user qualities have been determined (Popp, 2017). The required costs for the collaboration have been estimated and the funds have been arranged. The estimated schedule to be followed has been designed. Information System (IS) v/s Information Technology (IT) There are a lot many terms that come under the domain of technology. There are technocrats that understand these terms as they use them frequently. However, there are a few common and widely used terms and concepts that shall be known by all irrespective of their technical backgrounds. Two such concepts that face a lot of confusion are Information System (IS) and Information Technology (IT). These two have different meaning, definition, purpose, utility and concept. Information System (IS) stands for the discipline that covers the management of the information quality and availability along with its associated activities. The information sets that are present nowadays are treated with various operations like storage, addition, deletion, update, backup, copy etc. Any of the problems that come up during these operations that may impact the information properties covering quality and availability are considered as issues under IS (El-Awad, 2017). Information Technology (IT) is a discipline in which the technical infrastructure around the information coverings its maintenance and related services are present. There are many technical tools being used for the executing of every business task and that includes the management, maintenance and processing of information as well. The technical, operation and infrastructural issues that appear in this area are the issues under IT (Bruni, 2014). Issues under Information System (IS) The information availability may poorly suffer with the occurrence of the attacks such as denial of service and distributed denial of service. Performance of the operations may not be adequate due to the deviations from the standard set of practices. There may be issues in the communication between the parties involved which may lead to the difficulty in understanding and incorrect execution of operations. The frequent occurrence and execution of the issues under IS that have been listed above would lead to various implications on the customers associated with Monet. The customers always expect and demand a non-interrupted service without any lags or downtime. This expectation will not be met due to these issues. There are also many other similar setups in the market offering similar services and the customer will get attracted towards them leading to decreased customer base and revenues. The market reputation and brand recognition will also come down have a negative implication on the customer trust. Issues under Information Technology (IT) Many technical tools and applications will be used in the functioning of Monet for the setting up of the website and mobile application, their databases, maintenance and integration etc. There may be a technical error or fault that may come up in association with these components (Antunes, 2014). With the presence of so many different tools and applications, there may also be compatibility or integration issues that may be witnessed (Secundo, 2017). This may lead to the breakdown of the overall system as the sub-systems will not be operational without integration with each other. The frequent occurrence and execution of the issues under IT that have been listed above would lead to various implications on the customers associated with Monet. The customers always expect and demand a non-interrupted service without any lags or downtime. This expectation will not be met due to these issues. There are also many other similar setups in the market offering similar services and the customer will get attracted towards them leading to decreased customer base and revenues. The market reputation and brand recognition will also come down have a negative implication on the customer trust (Fengel, 2014). New Customers Strategies and Decision Making The success of any business is determined by several key performance indicators and success criteria. However, one of the easiest ways to determine the same is the customer base and customer feedback. The engagement of more number of customers with a business unit is a sign that the business is offering good services to keep its customers satisfied. The expansion of customer base is a must for the business units to earn expected revenues. There are strategies that have been suggested for Monet to attract new customers for enhancement of the customer base. There are specific customers that are associated with the five holiday resorts that will be collaborating with each other for the rise of Monet. There are still large shares of customers that are not associated with any of these five resorts and Monet will be an entirely new concept for them. Such customers shall be provided with introductory offers to join the team of Monet as privileged clients. Marketing is a medium to let the users and customers know about the latest business developments, activities and offerings. The customers will take up the services only when they are aware about the terms and conditions and are completely assured about the offers that are being provided. Monet must also make complete use of marketing channels with a special focus on social media marketing. In this form of marketing, the social media groups shall be used for interacting with the customers, gaining their feedback to understand their expectations, posting about the new business initiatives and offers along with online contests for customer engagement and attraction. The market trends and customer expectations are frequently changing due to the new set of services being offered by different entities in the market. It is necessary to have an updated picture of the market trends and patterns all throughout in order to make sure that the services that are being offered are as per the demands. The Monet team must use the advanced data tools for data analysis and study (Wamba, 2017). The range of services in terms of the type of rooms for stay and the associated services shall fulfill the needs of all the customer types. The strategies that are designed must also focus upon the customer categories such as families, solo travelers, travel groups, backpackers etc. Online payments are being used in every business field. However, there are various cases in terms of security attacks that have been observed in the past in association with the online payments. Monet must use a secure payment gateway so that the customers are assured and have the confidence to carry out the payment activities. There shall also be a good use of emails and messages done in the festive seasons to let the customers know about the special offers and deals being provided by Monet (Brocke, 2014). New Business Opportunities The customers in the present day are looking for a solution that offers that an integrated service for serving all of their needs. This trend has been observed in many different sectors and travel industry is also an example of the same. The customers wish to have an application that may allow them to book flights, hotels, plan itineraries, and arrange for transportation etc. through a single medium only. Monet must actively look out for new business opportunities so that they maintain a competitive edge in the market and server their customers better. As soon as the customers book a place to stay in their choice of destination, they must be provided with the suggestions on the places that they may visit in their selected destination and details of each of these places. They shall be allowed to have an automated itinerary created on the basis of their dates of travel. Monet must further collaborate with the transportation agencies in different cities for arrangement of the various modes of transport as preferred by the customers (Giudice, 2016). There is a rapid change in the customer expectations and the demands in the market that has been observed. It is necessary to have an updated picture of the market trends and patterns all throughout in order to make sure that the services that are being offered are as per the demands. The Monet team must use the advanced data tools for data analysis and study There shall be a study of the customers in terms of their frequency of travel and they must be provided with the offers and deals accordingly (Ferretti, 2016). Travel and tourism industry has witnessed a rapid growth in the recent years. Earlier, people were restricted to only the popular destinations to travel. However, the trend is now changing as the people often look out for off-beat destination and lesser known places to explore. There is often a challenge of places to stay in such locations that crop up. Monet must look out for such destinations and must collaborate with property owners to provide Homestays in such locations. With the current lifestyle, people are taking time out of their busy schedule to travel and refresh their minds. They always make sure that the experience that they gain during their holiday is good and there are no issues with accommodation and transportation. Monet must make sure that this expectation of the customers is met and must make use of the latest technical tools so that it succeeds in offering innovative and demanded services to the customers. Conclusion There are five holiday resorts that have decided to collaborate with each other to set up Monet in Australia. The set of operations that are individually being carried out by these five units will be different from the execution of the operations as a single unit. There will be many changes that will be introduced in terms of the nature of business and the set of operations. It will be required to make sure that there is in-depth analysis and planning done before the launch of Monet in the market so that the customer experience is not affected at any stage. There are a few IT and IS issues that have been pointed out in the report that may come up. These issues shall be managed by using risk management approach by using various technical and administrative controls to handle these issues. Strategy and decision making will be an important aspect of the business operations and Monet must work on these parameters adequately. It must create the strategies in such a manner that the demands of the existing customers are met and there are new customers that join the business unit. There shall also be other business opportunities that must be researched in the areas of transportation, itinerary planning etc. References Antunes, A. (2014). MUVE IT: reduce the friction in business processes, 20(4), 571-597. https://dx.doi.org/10.1108/BPMJ-07-2013-0093 Brocke, J. 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